"I don't think Marathi cinema has enough market value on OTT platforms and that is why they don't show any interest in Marathi films," he said frankly.
Given that OTT platforms have generally been lauded for producing content-driven, low-budget films, this apparent lack of interest in Marathi cinema is baffling.Īcclaimed writer-director Nipun Dharmadhikari believes it is all down to demand and supply. Nor has any Marathi film been acquired in the past five months by any of the leading streaming platforms. And all of these films have been sold for handsome amounts.īut no Marathi film has found place in any of those deals. Even in the South, each of the four major regional industries has had at least a couple of releases on one or the other OTT platform. Netflix and Amazon Prime Video have also released some most awaited titles, including Vidya Balan's Shakuntala Devi (2020) and Janhvi Kapoor's Gunjan Saxena: The Kargil Girl (2020). It was the first big film to be released directly on a streaming service.īut despite the criticism from theatre owners, others followed suit and we have since seen numerous Hindi and regional-language films being released directly on OTT platforms in the past nearly three months.īut even as Netflix, Amazon Prime and Disney+ Hotstar release back-to-back Hindi and regional-language films, one domestic film industry - Marathi - has remained untouched by the digital boom.Īt the end of June, Disney+ Hotstar announced the acquisition and release of seven Hindi films featuring stars such as Akshay Kumar, Ajay Devgn and Alia Bhatt directly on the streaming platform in what is estimated to be a ₹400 crore deal. There was an uproar by exhibitors and multiplexes when the makers of the Ayushmann Khurrana- and Amitabh Bachchan-starrer Gulabo Sitabo (2020) announced their deal with Amazon Prime Video in June.
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